# Voice.md: Mentionable.ai

## Communication Style
- **Tone and Personality:** Professional, direct, and pragmatic. The brand acts as a knowledgeable guide in a complex, emerging field (GEO - Generative Engine Optimization). It avoids fluff, focusing instead on "signal over noise."
- **Stylistic Elements:** The voice is characterized by high clarity and urgency. It frames the "AI visibility" problem as a critical business risk, using a problem-solution structure that emphasizes data-driven results.
- **Vocabulary:** Technical but accessible. Uses industry-specific terminology (LLMs, prompts, fan-out queries, backlink, stack) while maintaining a focus on business outcomes (ROI, visibility, traffic, authority).

## Content Patterns
- **Common Themes:** The shift from traditional SEO to GEO, the "black box" nature of AI search, competitive intelligence, and actionable strategy.
- **Structural Approaches:** 
    - **Problem-Agitation-Solution:** Clearly identifies the gap between Google-based search and AI-based discovery.
    - **Listicles & Guides:** Highly structured, list-based content (e.g., "15 best tools," "Checklist 2026") that provides immediate value.
    - **Three-Step Logic:** Breaks down complex processes into simple, digestible steps (e.g., "See where you stand, Understand why, Act fast").
- **Call-to-Action (CTA):** Direct and low-friction. Emphasizes "free trials" and "no credit card required" to lower the barrier to entry.

## Audience Interaction
- **Relationship Style:** Peer-to-peer expert advice. The brand addresses the audience as a business owner or marketer who is already tech-savvy but currently "in the dark" regarding AI search.
- **Formality:** Professional, yet modern. It uses the "vous" (formal/plural) form in French, maintaining a respectful distance while remaining conversational.
- **Engagement:** Focuses on empowering the user to move from a state of uncertainty ("you don't see it coming") to a state of control ("you know exactly what to do").

## Guidelines & Examples

### Do's and Don'ts
- **DO:** Be specific. Use data, numbers, and concrete examples (e.g., "38% share of voice," "100K prompts executed").
- **DO:** Focus on the "Why" and the "How." Don't just report data; explain the mechanism behind the AI's decision-making.
- **DON'T:** Use hyperbolic marketing language. Avoid vague buzzwords like "revolutionary" or "game-changing."
- **DON'T:** Over-complicate the technical aspect. Keep the focus on the *business impact* of the technical data.

### On-Brand Phrases
- "La compétition invisible devient lisible." (Making the invisible competition visible.)
- "Plus d'improvisation, des actions classées par impact." (No more improvisation, actions ranked by impact.)
- "Vous perdez des clients dans une boîte noire que vous ne mesurez pas." (You are losing clients in a black box you aren't measuring.)
- "Pas un score inventé : vous suivez votre vraie visibilité IA." (Not a made-up score: you track your real AI visibility.)

### Content Formats
- **Actionable Guides:** How-to articles that provide a clear methodology for navigating AI search.
- **Comparative Analysis:** Objective breakdowns of tools, agencies, and strategies (e.g., "Agency vs. Consultant," "SEO vs. GEO").
- **Data-Driven Insights:** Content that reveals the "hidden" logic of LLMs (e.g., how AI handles fan-out queries).
- **Tool-Based Value:** Providing free, high-utility tools (like the AI visibility scan) to build trust and demonstrate capability.