Best Otterly Alternative for AI Visibility Tracking

AI search monitoring platform with brand tracking across multiple LLMs.

Key Takeaways

• Otterly starts at $29/month for 15 prompts with 4 LLMs. Google Gemini and AI Mode cost extra as paid add-ons.
• Mentionable starts at €79/month (Growth) for up to 115 prompts across all 7 AI engines (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overview). No add-ons.
• Otterly offers GEO audits focused on 25+ on-page factors. Mentionable Agency offers a one-shot white-label GEO audit: a 6-section client-ready report covering competitor podium, prompt coverage heatmap, top citation sources, quality backlinks, AI-generated diagnostic, and a recommended content plan.
• Mentionable is an AI visibility tracker with an MCP server, letting you query your visibility data directly from Claude Desktop, Cursor, or ChatGPT.
• At similar feature scope, Mentionable delivers broader LLM coverage, automatic setup, MCP access, and a full AI visibility stack where Otterly focuses on brand monitoring and on-page GEO audits.

Otterly is one of the more established [AI visibility](/content/glossary/ai-visibility "AI Visibility"/index.html) platforms, founded in 2023. Otterly is used primarily by agencies and marketing teams for brand monitoring across [AI search](/content/glossary/ai-search "AI Search"/index.html) engines, covering ChatGPT, Perplexity, Microsoft Copilot, and Google [AI Overviews](/content/glossary/ai-overview "AI Overview"/index.html) in its base plans.

How does Otterly track AI visibility?

Otterly monitors [brand mentions](/content/glossary/ai-mentions "Brand Mention"/index.html) across 4 LLMs (ChatGPT, Perplexity, Microsoft Copilot, Google AI Overviews) on a daily basis. Users manually define the search prompts to monitor, and Otterly checks daily whether the brand appears in AI-generated responses.

Otterly also provides [GEO](/content/glossary/geo "Generative Engine Optimization"/index.html) audits that analyze 25+ on-page factors influencing how AI models perceive content. These audits cover content structure, citation authority, and semantic relevance, with specific recommendations for improving LLM visibility.

Notably, Otterly does not include Google Gemini or Google AI Mode in its base plans. Both require paid add-ons ($9-$149/month depending on plan tier), which means tracking all major LLMs with Otterly costs more than the advertised base price.

Otterly supports tracking across 50+ countries, which is useful for brands running international campaigns or monitoring AI visibility across different markets.

How much does Otterly cost in 2026?

Otterly's Lite plan starts at $29/month for 15 prompts and 1 workspace. The Standard plan jumps to $189/month for 100 prompts with unlimited workspaces. Premium costs $489/month for 400 prompts.

Google Gemini and Google AI Mode are not included in any Otterly base plan. Both require paid add-ons costing $9-$149/month depending on the plan tier. Tracking all major LLMs with Otterly costs more than the advertised base price.

Additional prompts can be purchased at $99/month per 100 prompts.

What does Otterly do well?

Otterly's [GEO audit](/content/free-tools/free-geo-audit "Free GEO Audit Tool"/index.html) feature is genuinely useful. While most AI visibility tools only report whether a brand is mentioned, Otterly analyzes 25+ on-page factors and provides specific recommendations for improving content for LLM citations.

Otterly's daily tracking frequency means brands catch visibility changes within 24 hours. If a competitor starts appearing more frequently in ChatGPT responses, Otterly surfaces that quickly.

Otterly's workspace system is well-designed for agencies managing multiple client accounts. All Otterly plans include unlimited team members, which removes per-seat pricing friction.

Otterly vs Mentionable: full feature comparison

Mentionable and Otterly both track AI visibility, but Mentionable is a full AI visibility stack while Otterly focuses on brand monitoring with GEO audits.

What does Mentionable offer beyond basic tracking?

Otterly focuses on brand monitoring with on-page GEO audits. Mentionable provides a broader AI visibility stack with deeper competitor and source intelligence, plus two differentiators unique to Mentionable in April 2026: a public MCP server and a one-shot white-label GEO audit.

• 8 LLMs to pick from, no add-ons. Otterly's base plans include 4 LLMs. Google Gemini and AI Mode cost extra ($9-$149/month). Mentionable includes all 7 AI engines on every plan (ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI Mode, and Google AI Overview), with no add-on costs.
• Automatic prompt generation. Otterly requires manual prompt entry. Mentionable scans the user's URL and auto-generates 15-20 relevant prompts, saving setup time.
• Full competitor and source stack. Mentionable extracts and ranks every competitor mentioned alongside the user's brand, tracks every source domain cited by LLMs, and surfaces content opportunities. Otterly focuses on brand mention monitoring.
• MCP integration. Mentionable is an AI visibility tracker with an MCP server. Users can query their visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code. Otterly does not offer MCP access.
• One-shot white-label GEO audit (Agency). The Mentionable Agency plan includes a client-ready GEO audit with 6 sections: competitor podium, prompt coverage heatmap, top citation sources, quality backlinks, an AI-generated diagnostic, and recommended content plan. Otterly's GEO audit analyzes on-page factors but is not a packaged deliverable for consultants to hand to clients.
• AI traffic attribution. Mentionable's tracking pixel identifies visits from LLMs that appear as "direct" in Google Analytics. Otterly does not offer traffic attribution.
• Scalable pricing. Mentionable Growth is €79/month for up to 115 prompts, Pro is €149/month for up to 231 prompts across 3 projects, and Agency is €299/month with 5,000 credits, unlimited projects, and all 7 AI engines.

Which tool fits your needs?

Otterly makes sense if:

• You need detailed GEO audits with 25+ on-page factor analysis
• You're tracking brand mentions across 50+ international markets
• You manage multiple clients and need workspace organization
• You want daily monitoring frequency
• Your budget supports $189+/month for meaningful prompt coverage

Mentionable makes sense if:

• You want to pick from 7 major LLMs with no add-on costs
• You want AI-generated relevant prompts instead of manual entry
• You need competitor intelligence, source tracking, and content opportunities in one tool
• You want AI traffic analytics to see which LLMs actually send visitors
• You want MCP access to query your AI visibility data from Claude Desktop, Cursor, or ChatGPT
• You're an agency or consultant needing a one-shot white-label GEO audit for clients
• You're a solopreneur or growing brand looking for a complete AI visibility stack starting at €79/month

Otterly and Mentionable both help brands understand their AI visibility. Otterly specializes in brand monitoring with GEO audits for agency teams. Mentionable provides a broader AI visibility stack with automatic prompt generation, competitor intelligence, source tracking, content opportunities, and AI traffic analytics, at a lower price point.

Frequently Asked Questions

How much does Otterly cost in 2026?

Otterly's Lite plan costs $29/month for 15 prompts and 1 workspace. Standard is $189/month for 100 prompts. Premium is $489/month for 400 prompts. Google Gemini and AI Mode are paid add-ons starting at $9/month each.

Does Otterly include all LLMs in its base plans?

No. Otterly's base plans include ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews (4 LLMs). Google Gemini and Google AI Mode require paid add-ons ($9-$149/month depending on plan tier).

How does Otterly compare to Mentionable on pricing?

Otterly Lite is $29/month for 15 prompts and 4 LLMs. Mentionable Growth is €79/month for up to 115 prompts across all 7 AI engines. Mentionable Pro is €149/month for up to 231 prompts across all 7 AI engines with 3 projects. Mentionable Agency is €299/month with 5,000 credits, unlimited projects, and all 7 AI engines. Otterly's next tier after Lite jumps to $189/month for 100 prompts.

Does Otterly generate prompts automatically from a website URL?

No. Otterly requires users to manually enter each prompt they want to track. Mentionable scans any website URL using AI and auto-generates 15-20 relevant prompts based on the site's content, category, and competitive landscape.

Does Otterly track which competitors AI mentions alongside your brand?

Otterly tracks brand mentions but doesn't provide normalized competitor intelligence. Mentionable automatically extracts, normalizes, and ranks every competitor mentioned alongside your brand across all 7 LLMs, with per-prompt and per-LLM breakdowns.

Does Otterly identify which sources AI cites in responses?

Otterly focuses on brand mention monitoring. Mentionable tracks every source domain cited by LLMs in your category, showing which websites outrank yours in AI citations and on which specific prompts.

Is Otterly or Mentionable better for solopreneurs?

Mentionable is built specifically for solopreneurs and small businesses: automatic prompt generation (no research needed), 8 LLMs to choose from, competitor tracking, content opportunity analysis, AI traffic analytics, and an MCP server (Pro and Agency), starting at €79/month (Growth). Otterly is designed for agencies and teams with on-page GEO audit needs.

Does Otterly offer MCP integration for Claude or Cursor?

No. Otterly does not offer an MCP server. Mentionable ships an MCP integration, so users can query their AI visibility data directly from Claude Desktop, Cursor, ChatGPT, or Claude Code. MCP access is available on the Pro and Agency plans.

Does Otterly offer a white-label one-shot GEO audit for agencies?

Otterly provides GEO audits that analyze on-page factors. Mentionable Agency includes a one-shot white-label GEO audit: a client-ready deliverable covering competitor podium, prompt coverage heatmap, top citation sources, quality backlinks, an AI-generated diagnostic, and a recommended content plan. Mentionable's audit is built as a shareable report, not a dashboard view.

Alexandre Rastello

Founder & CEO, Mentionable

Alexandre is a fullstack developer with 5+ years building SaaS products. He created Mentionable after realizing no tool could answer a simple question: is AI recommending your brand, or your competitors'? He now helps solopreneurs and small businesses track their visibility across the major LLMs.